Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Ad-free platform Substack isn’t ruling out ads after all
Marketing on Platforms

Meta moves into controversial ad space: principal-based trading
Generative AI

Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything
Marketing on Platforms

Why Substack offers creators money to transfer their audience to its platform
Marketing on Platforms

YouTube’s social commerce bet: Still in the game, but playing the long strategy
Managing Through Crisis

TikTok ad prices fall as uncertainty keeps some advertisers away
Marketing on Platforms

As YouTube turns 20, here are the numbers you need to know
Marketing on Platforms

YouTube reveals how Shows will help to push creators’ episodic content
Marketing on Platforms

Amazon tried to make shopping social. Here’s why it didn’t click
Marketing on Platforms

Why one exec thinks 2025 could be Pinterest’s most pivotal year yet
Marketing on Platforms

Amazon launches Alexa+, and marketers want ads
Marketing on Platforms

What it takes to get paid by YouTube, TikTok and other social platforms
Data Regulation

As Big Tech battles EU regulators, it also flaunts its value

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