Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

TikTok looks to turn search queries into ad dollars with keyword targeting tool
Marketing on Platforms

Legal battle aside, here’s all you need to know about TikTok right now
Marketing on Platforms

X is on the hunt for more ad dollars at its latest client council meeting
Marketing on Platforms

X claims to advertisers that it has a reach of 570 million monthly active users
Member Exclusive

Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers
Google on Trial

As Google’s antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup
Google on Trial

Meet Judge Leonie M. Brinkema, who’s overseeing Google’s second antitrust case
Marketing on Platforms

What do advertisers want from Tubi in the U.K.?
Marketing on Platforms

Over a year and a half later, Netflix still has a long road ahead to get advertisers on board
Marketing on Platforms

Meet the company helping creators and brands reach audiences in China
Marketing on Platforms

Five key signs that Reddit is getting ready to launch its own search ads business
Marketing on Platforms

GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty
Marketing on Platforms

The Rundown: What is Causeway Solutions?

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