Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

What do advertisers want from Tubi in the U.K.?
Marketing on Platforms

Over a year and a half later, Netflix still has a long road ahead to get advertisers on board
Marketing on Platforms

Meet the company helping creators and brands reach audiences in China
Marketing on Platforms

Five key signs that Reddit is getting ready to launch its own search ads business
Marketing on Platforms

GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty
Marketing on Platforms

The Rundown: What is Causeway Solutions?
Marketing on Platforms

Lawsuits against GARM call into question the politics behind brand safety
Brand Safety

Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear
Marketing on Platforms

X takes legal action against advertisers to challenge media status quo
Marketing on Platforms

X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
Generative AI

While AI isn’t bad, it does have a serious branding problem
Marketing on Platforms

X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition
Business of TV

The Rundown: Despite the competition, why is everyone talking about YouTube?

<
1
2
3
4
5
…
17
>