Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

In Graphic Detail: AI adoption increases, but U.S. consumers are still wary
The Creator Economy

‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content
The Creator Economy

Marketers increasingly pressured to show their creator spend is worth it — with harder metrics
Marketing on Platforms

Here’s what marketers want from Meta’s Superintelligence Labs
The Creator Economy

The definitive Digiday guide to what’s in and out in the creator economy
Generative AI

Forget about the tech, OpenAI and Perplexity are brands too
Marketing on Platforms

‘It’s the worst execution I’ve seen’: Confessions of a marketer on pulling every client off Google’s PMax
Marketing on Platforms

The Trade Desk holds its own against Amazon’s growing, but still distant threat
Marketing on Platforms

X’s automated ad vision left advertisers underwhelmed
Marketing on Platforms

Meta’s Superintelligence Labs is already becoming part of the pitch to marketers
The Creator Economy

As creator fees rise, so does the confusion over what to pay
The Creator Economy

Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest
Marketing on Platforms

As YouTube Shorts reaches 200 billion views, advertisers increase their investment

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