Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
Marketing on Platforms

Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
Marketing on Platforms

Netflix’s ads boss on the next phase, and how Amazon accelerates it
Marketing on Platforms

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars
Member Exclusive

Pitch Deck: How Amazon plans to turn Q3’s $17 billion ad haul into Q4’s next big DSP push
Marketing on Platforms

Reddit is already in early testing with its own AI campaign tool
Generative AI

The ad industry’s plan to define what counts as AI
Marketing on Platforms

Confessions of a crypto strategy exec who wants to spend ad money on X, but can’t
Generative AI

From hatred to hiring: OpenAI’s advertising change of heart
Marketing on Platforms

TikTok ad execs are finally talking — just enough to keep Q4 intact
Marketing on Platforms

TikTok’s ongoing U.S. uncertainty has marketers rethinking next year’s budgets
The Creator Economy

In graphic detail: How AI is going to shape influencer marketing next year
The Creator Economy

The creator is splintering as AI forces a new reckoning

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