Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Despite Snapchat’s efforts, creators still don’t see it as a priority
Marketing on Platforms

¿A dónde van exactamente los dólares de publicidad perdidos por Twitter?
Marketing on Platforms

Where exactly are Twitter’s lost ad dollars going?
Experimental Channels

Could BeReal be the first successful social media channel to grow without ad support?
Marketing on Platforms

El mayor comprador de medios del mundo, GroupM, dice a los anunciantes que Twitter es una compra de medios de “alto riesgo”
Marketing on Platforms

Tired of hot takes on Elon Musk’s ownership of Twitter? Let’s talk numbers
Marketing on Platforms

The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
Marketing on Platforms

Elon Musk’s Twitter takeover gives advertisers an easy out from the platform
Marketing on Platforms

Marketers continue to chase ‘authenticity,’ but what is it?
Marketing on Platforms

Meta, Google earnings suggest RIP to the platform momentum narrative
Experimental Channels

BeReal is challenged to keep marketers’ attention without robust advertising offerings
Marketing on Platforms

Priorizando TikTok, las agencias dejan de crear contenidos para Instagram y YouTube
Marketing on Platforms

Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube

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