Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
Marketing on Platforms

Pinterest’s quiet battle for ad dollars is getting louder
Marketing on Platforms

YouTube Shorts ad payouts to creators highlights deeper monetization woes
Marketing on Platforms

La última amenaza de prohibición de TikTok ha hecho que los profesionales del marketing estén alerta
Marketing on Platforms

The latest threat of TikTok bans have caused marketers to raise an eyebrow
The Creator Economy

Wall of Productions aims to fill the creator economy gap that traditional production businesses can’t
Marketing on Platforms

BeReal still has potential for advertisers, but its hype period is well and truly over
The Creator Economy

What do creators really want from TikTok?
Super Bowl

Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress
Marketing on Platforms

Pinterest jockeys for position in platforms arms race for short-form video
Marketing on Platforms

In the platforms’ arms race for creators, YouTube Shorts splashes the cash
Marketing on Platforms

Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
Modern Newsroom

Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent

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