Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

In the platforms’ arms race for creators, YouTube Shorts splashes the cash
Marketing on Platforms

Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
Modern Newsroom

Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
Marketing on Platforms

Con la creciente lista de problemas de TikTok, ¿deberían los profesionales del marketing pensarlo dos veces antes de utilizar esta plataforma?
Marketing on Platforms

With TikTok’s growing list of issues, should marketers think twice about the platform?
Marketing on Platforms

News publishers are flocking to TikTok as they continue to search for new audiences
Español

El gasto de anunciantes en TikTok desafía la desaceleración de la publicidad
Marketing on Platforms

Ad spending on TikTok defies advertising slowdown
Marketing on Platforms

Considering leaving Twitter? Here’s a roundup of alternatives
Marketing on Platforms

‘An awkward space’: Reddit’s ad sales efforts haven’t gone unnoticed, but there’s still work to be done
Privacy

Meta’s been blasted by the EU privacy watchdog for breaching GDPR — now what?
The 2023 Notebook

TikTok has matured, but there’s still room to experiment
Marketing on Platforms

All creators want for Christmas is… the ultimate platform

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