Krystal Scanlon

Krystal Scanlon

Marketing

Google’s YouTube overtures gain traction among marketers refocusing on brand investments
The Creator Economy

In Graphic Detail: Inside the state of the creator economy industrial complex
Marketing on Platforms

The next browser wars are here — and AI wants the ad dollars too
Marketing on Platforms

‘Still not a top tier ad platform’: Advertisers on Linda Yaccarino’s departure as CEO of X
Marketing on Platforms

Questions swirl after X CEO Linda Yaccarino departs from the platform
Member Exclusive

Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns
Data & Privacy

TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea – yet
The Programmatic Marketer

As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future
Marketing on Platforms

TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban
Member Exclusive

Pitch deck: Pinterest’s Performance+ AI tool makes its case
Marketing on Platforms

In the race for ad dollars, platforms seek to redefine themselves as AI companies
The Programmatic Marketer

Why there’s a CPM slump in a growing CTV market
Business of AI

CMOs say AI platforms’ low profile at Cannes won’t happen again

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