Krystal Scanlon

Krystal Scanlon

Advertising around Politics

The definitive guide to what’s in and out (so far) in Trump’s second presidential term
Marketing on Platforms

Marketing in limbo: the long shadow of TikTok’s turbulence
Marketing on Platforms

Here are the winners and losers of TikTok’s U.S. shutdown drama
Marketing on Platforms

Here’s a guide for what marketers can do now with the back-and-forth of TikTok
Marketing on Platforms

As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
Marketing on Platforms

‘Not an easy ride’: Ban anxiety triggers TikTok execs to rethink their next moves
Marketing on Platforms

Here are the cases for and against AI agents
Marketing on Platforms

Marketers question TikTok ban refunds ahead of Supreme Court debate
The 2025 Notebook

Here’s what you need to know about Perplexity’s Andrew Beck — the exec convincing advertisers to get involved
Marketing on Platforms

Ad revenue or subscriptions: What’s more viable to Snap’s success as a business?
Marketing on Platforms

LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
Marketing on Platforms

Marketers prepare for a world without TikTok as ban nears
Marketing on Platforms

X tries to win back advertisers with self-reported video stats

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