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Yahoo pauses IAB membership amid a series of quiet cost-saving measures
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Limited seats remain
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Krystal Scanlon
Krystal Scanlon
Marketing on Platforms
Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
Marketing on Platforms
Ad-free platform Substack isn’t ruling out ads after all
Marketing on Platforms
Meta moves into controversial ad space: principal-based trading
Generative AI
Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything
Marketing on Platforms
Why Substack offers creators money to transfer their audience to its platform
Marketing on Platforms
YouTube’s social commerce bet: Still in the game, but playing the long strategy
Managing Through Crisis
TikTok ad prices fall as uncertainty keeps some advertisers away
Marketing on Platforms
As YouTube turns 20, here are the numbers you need to know
Marketing on Platforms
YouTube reveals how Shows will help to push creators’ episodic content
Marketing on Platforms
Amazon tried to make shopping social. Here’s why it didn’t click
Marketing on Platforms
Why one exec thinks 2025 could be Pinterest’s most pivotal year yet
Marketing on Platforms
Amazon launches Alexa+, and marketers want ads
Marketing on Platforms
What it takes to get paid by YouTube, TikTok and other social platforms
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