Kristina Monllos

Kristina Monllos

Brands in Culture

Dove se compromete a no utilizar la IA en sus comunicaciones, y anima a los ‘marketers’ a reflexionar sobre la misma y la “ética de marca”
Brands in Culture

Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’
Member Exclusive

Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns
Member Exclusive

Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
Retail Revolution

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
Strategizing for the Future

Por qué la eliminación del cargo de CMO global de Starbucks indica una evolución del rol, no una señal de alerta
Strategizing for the Future

Why Starbucks’ elimination of its global CMO indicates an evolution of the role, not ‘a canary in the coal mine’
Member Exclusive

Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
Member Exclusive

Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles
Brands in Culture

With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
Member Exclusive

Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators
Retail Revolution

The Home Depot cree que el ser una empresa especializada le ayudará a destacar a pesar de la competencia por el dinero de la publicidad en los medios minoristas
Retail Revolution

The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars

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