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S4 Capital trades billable hours for outputs as AI redraws agency economics
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Kristina Monllos
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Content & Commerce
‘Exceeded our marketers readiness’: As e-commerce growth accelerates, Dentsu is adding a new practice to meet the demand
Marketing on Platforms
‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott
Managing Through Crisis
Nobody in elevators, fewer gag lines: How an agency is remaking its ads to fit the coronavirus era
Member Exclusive
‘People have to be more aware of bullshitters’: Why there’s a push for more realism in advertising now
Marketing
‘My mind is opened to different possibilities now’: 5 ways agency work will change going forward
Marketing
‘Weddings are starting to resume’: Why Zola ads are returning to streaming and TV
The Confessions
‘Really terrifying’: Confessions of creative laid off due to coronavirus cuts on what the job hunt is like now
Marketing
‘This is an opportune time’: Why remote work could help agencies hire and support more diverse talent
Member Exclusive
‘Implicitly rather than explicitly’: Advertisers no longer want to discuss the coronavirus
Marketing
‘We can work all over the place’: How being fully remote has helped one young branding agency become a global player
Marketing
‘The biggest theme is uncertainty’: How coronavirus has changed the wedding industry
Brand Safety
‘We’re letting Facebook grade their own homework’: Here’s how advertisers’ desired changes differ from overall boycott
Member Exclusive
‘Are you going to put people over profit?’: As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot
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