Kristina Monllos

Kristina Monllos

Brands in Culture

‘Closest people to the business’: Why Colgate-Palmolive is taking a hybrid approach to in-housing
Member Exclusive

Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform
The Creator Economy

‘The game requires you to show up in different pockets’: As working with creators is normalized, marketers tweak how they approach doing so
Brands in Culture

‘Nobody knows your brand like you do’: Why Skullcandy has built an in-house creative team
Member Exclusive

Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?
Brands in Culture

Why Grey Goose is partnering with performers, designers to beef up its experiential as it returns to in-person events
Brands in Culture

How Apartments.com is increasing its streaming, audio advertising to reach its ‘rental audience’
Agency Culture

‘Do what we do best to help our country’: How Ukrainian creative agency IAmIdea is continuing to work now
Member Exclusive

Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover
Brands in Culture

Why Guitar Center is focusing its marketing efforts on ‘inspiration for new musicians’
Member Exclusive

Marketing Briefing: Why staff turnover has become a more important metric for agencies pitching clients as the pursuit of new business evolves
Brands in Culture

‘Activations and festivals are definitely back’: Why Absolut is running an in-person and metaverse experience for Coachella
Agency Culture

Why 100 Roses From Concrete ran a mentorship program to help people 40-plus get back into advertising

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