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Kristina Monllos
Kristina Monllos
Brands in Culture
CMOs at Mastercard, NHL, Zola will focus on community building, virtual worlds, retention incentives and more in 2023
Member Exclusive
Marketing Briefing: Inflation pushes marketers to value messaging and ongoing sales promotions as they court ‘savvy shoppers’
Brands in Culture
How Zola is boosting its OOH spending in New York for ‘engagement season’
Member Exclusive
Marketing Briefing: ‘The answer is no’: Why agencies need to reject RFPs with egregiously extended payment terms
Brands in Culture
Una marca de bebidas sin alcohol se centra en lo experiencial, impulsando con bartenders el reconocimiento del producto ante una sobria Generación Z
Brands in Culture
Why this non-alcoholic beverage brand focused on experiential, working with bartenders to boost brand awareness with a sober Gen Z
Member Exclusive
Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls
Member Exclusive
Marketing Briefing: Meta continues to scoop up Black Friday and Cyber Monday ad budgets but TikTok tests are happening
Marketing on Platforms
U-Haul diversifica su estrategia social para decirle a la gente que es más que camiones de mudanzas
Marketing on Platforms
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
Member Exclusive
Marketing Briefing: Twitter brand impersonations cause some marketers to seek crisis response plans
Member Exclusive
Marketing Briefing: The new normal for Q4: Shortened timelines, quick turnarounds, added pressure
Retail Revolution
Why this luxury bedding brand is diversifying its media mix to get in front of shoppers
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