Kristina Monllos

Kristina Monllos

Brands in Culture

Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally
Member Exclusive

Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
Retail Revolution

Lo que podría significar para los medios minoristas la adquisición de Vizio por parte de Walmart y los efectos dominó que quizás afecten los datos de la industria
Retail Revolution

What Walmart’s Vizio acquisition could mean for retail media — and the ripple effects that may hit industry data
Member Exclusive

Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
Brands in Culture

Por qué Snapchat presenta su plataforma como una alternativa a las redes sociales
Brands in Culture

Why Snapchat is pitching its platform as an alternative to social media
Member Exclusive

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them
Super Bowl

‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII
Member Exclusive

Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
Member Exclusive

Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities
The Confessions

Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’
Member Exclusive

Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus

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