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Uncertainty over TikTok’s U.S. future splinters creators and agencies
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Julian Cannon
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Beyond Ads
‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend
Marketing on Platforms
DTC women’s health brand looks to build community on Instagram, TikTok
Marketing on Platforms
HelloFresh uses short-form digital video to target home cooks as school year begins
Marketing on Platforms
WWE Superstars Mandy Rose and Sonya Deville look to organic following to give DTC donut brand a boost
Brands in Culture
Hilton busca clientes nuevos y emergentes para revivir la emoción de viajar
Brands in Culture
Hilton looks to new and emerging customers to re-up enthusiasm for travel
Brands in Culture
‘As many eyes on the spot’: Moen is targeting millennial homeowners with new ads, innovations as the generation seeks their first homes
Marketing on Platforms
La razón por la que Google y Samsung se asociaron con la personalidad de TikTok Addison Rae para una campaña nostálgica de los años 90
Marketing on Platforms
Why Google and Samsung partnered with TikTok personality Addison Rae for ’90s nostalgia-filled campaign
Marketing on Platforms
Inside ESPN’s campaign to get fantasy football players to sign up for its upcoming season
Marketing on Platforms
Why this DTC nut butter brand is partnering with foodie brands, influencers to debut in the U.S.
Marketing on Platforms
DTC hydration brand Buoy leans on influencers’ authenticity to reach people living with chronic illness
Marketing on Platforms
Expertos opinan sobre los retos de la comercialización de programas de televisión en el abarrotado espacio del streaming
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