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Amid sports marketing’s gold rush, some brands are targeting niche fan communities
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John McDermott

John McDermott

John McDermott

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    What the platform power play with power users means for brands

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    Podcasts are booming, but Google could make them much bigger

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    Brands can promote products on Facebook again — for a price

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    How Mic turned Tumblr into a big traffic driver

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    5 things brands should know about Twitter’s Niche acquisition

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    Terry Kawaja: ‘Winter is coming’ for the ad tech industry

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    GE dials back on Vine, ramps up on Snapchat

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    Why Kardashian Beauty is bullish on Snapchat

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    5 things brands should know about the Google-Twitter partnership

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    Heineken joins list of brands demanding independent ad tech solutions

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    Why Twitter’s more popular on Madison Avenue than Wall Street

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    Instagram looks to expand its ‘editorial’ team

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