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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Garett Sloane
Garett Sloane
Media
Pinterest is offering a high-end data service to brands spending millions
Media
Procter & Gamble’s new strategy shows agencies still needed for programmatic
Marketing
2016 Year in Preview: Ad targeting toes the creepy line
Media
Marissa Mayer’s Yahoo is finally developing data and ads, but is it too late?
Media
Instagram leans on direct-marketing ads
Media
Get ready to see Snapchat in Super Bowl campaigns
Media
Video becomes the main ad-blocking battleground for publishers
Media
Tumblr is wooing ad agencies with tacos and GIFs, but is it enough?
Media
FanDuel, DraftKings have stopped spending on mobile advertising
Media
Instagram’s testing new ads that drive sales, brand sources say
Media
Facebook flexes its video muscles: 8 billion views a day
Media
Google CEO: programmatic is ‘on fire,’ ad blocking requires industry effort
Media
How Google is fighting Facebook with data tied behind its back
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