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As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
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Media
Social TV War Ends, Twitter Wins
Media
The End of Ad Tech’s Mediocrity Era
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It’s all about the customer journey
Marketing
How to Talk About Banning Third-Party Cookies
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Bloomberg’s Online Video Success Story
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Find the mobile audience, find the money
Marketing
When Consumers Strike Back: 5 Viral Customer Complaints
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Heineken Creates a New Kind of Scavenger Hunt
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Savvy Brands Double Down on Back-to-School SMS Marketing
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Agency Tricks That Help Boost Compensation
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Which Brand Vined it Best?
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WSJ’s Tuesday Paywall Play
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The Decline and Fall of the Mobile Ad Network
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