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Fragmentation comes to search advertising as marketers grapple with shifting search behavior
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Media
Hearst’s new vertical video ads take a vertical cue from Snapchat
Media
The Financial Times racked up 45 million podcast downloads last year
Marketing
Designer sneakers and $200 leggings: How luxury stepped into the rise of athleisure
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5 case studies: How location data is pulling customers off the street and into stores
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How the BBC, Sky Sports and other UK media are using Facebook Live video
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March Madness teams are streaming live on Facebook
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Transparency is the new black box
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1 million watched Peyton Manning’s retirement live on Facebook
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Pinterest starts testing video ads
Marketing
Everything is pawsome: The rise of pet influencers online
Marketing
Opinion: Marketers shouldn’t make tech the enemy
Marketing
Copyranter: The best (and worst) things ever said about advertising
Media
After six months of pitching, The New York Times UK team launches its first native ad campaign
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