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The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
Media
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Media
Hearst’s new vertical video ads take a vertical cue from Snapchat
Media
The Financial Times racked up 45 million podcast downloads last year
Marketing
Designer sneakers and $200 leggings: How luxury stepped into the rise of athleisure
Media
5 case studies: How location data is pulling customers off the street and into stores
Media
How the BBC, Sky Sports and other UK media are using Facebook Live video
Media
March Madness teams are streaming live on Facebook
Sponsored
Transparency is the new black box
Media
1 million watched Peyton Manning’s retirement live on Facebook
Media
Pinterest starts testing video ads
Marketing
Everything is pawsome: The rise of pet influencers online
Marketing
Opinion: Marketers shouldn’t make tech the enemy
Marketing
Copyranter: The best (and worst) things ever said about advertising
Media
After six months of pitching, The New York Times UK team launches its first native ad campaign
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