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Here’s how 2021 went for publishers in five charts
Awards
Mindshare, Xaxis, Samba TV and Campfire are Digiday Marketing and Advertising Awards Europe finalists
Marketing on Platforms
TikTok creates a measurement training program for media agencies, Horizon Media, GroupM and VaynerX sign up
Future of Measurement
‘A very, very strategic moment’: In conversations about 2022 ad deals, first-party data takes center stage for more publishers
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Digiday+ Research: Vaccination requirements rare among publishers, agencies
Media
‘We can do this for all of our sports’: With Gameday Central, the Philadelphia Inquirer bets on live streaming video sports coverage
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How Complex Networks brought its culture festival ComplexCon back into real life
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Digiday+ Research: Independent agencies have little confidence in many digital advertising channels
Marketing on Platforms
Why pandemic-era social media fixes haven’t worked — and could backfire — in the complex case of ivermectin
Media
Digital fuels ad spend rebound as it secures a bigger market share than previous years
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Digiday Research: Commerce is now a revenue stream for a majority of publishers
Life Beyond the Cookie
Unified ID 2.0 quietly amasses more support from the agency world, but publishers aren’t as convinced
Media
‘Test and learn as we go’: Publishers’ new mode of ad selling faces first test as delta variant spreads
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