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As Trump returns to the White House, media buyers clamp down on brand safety
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Marketing
Beauty brands jump on Instagram Stories
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Mobile moments happen at the speed of life
Marketing
Rainbow bagels and Pizza Rat: Inside Play-Doh’s branded-content strategy
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How NPR marketed the second season of its hit podcast ‘Invisibilia’
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Kevin Roberts and the conversation no one is actually having about agency diversity
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Targeting, control, measurement: What agencies want from Facebook’s new TV-like ads
Marketing
Rio’s athletes won’t let the emoji keyboard die
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With new Stories feature, Instagram, ahem, borrows from Snapchat
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How do you market for Alien Abduction Day?
Marketing
The programmatic-creative divide persists
Marketing
Kering brand Volcom makes wicking jeans for skateboarders
Media
Brands are now rolling out Olympics documentaries
Media
How Bild is using VR and 360-degree video for breaking news
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