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Google’s antitrust trial spotlights search ads on the final day of closing arguments
May 3, 2024 • 5 min read
Ads took center stage today in Google’s antitrust trial, as the U.S. Dept. of Justice sought to show the search giant as the only player in a game with rising prices.
How CTV and DOOH are growing this political season for smaller agencies
May 3, 2024 • 4 min read
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
May 3, 2024 • 5 min read
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They’re pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.