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Podcast companies turn to live events to capture growing advertiser spend
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The surge in the number of live podcast events in 2025 reflects a broader shift: advertisers are betting bigger on podcasts — not just as an audio channel but as a full-fledged creator economy play.
Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
July 4, 2025
CMOs launched these new programs in response to the growing importance of influencers in recommending products.
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
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Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.