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CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
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Glossy
‘It’s PR’: Fashion marketing is failing to understand data
Marketing
Chairman of UK grocer Morrisons: The boardroom needs more marketers
Sponsored
Reality check: Attribution hardships are no excuse to avoid mobile
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Bleacher Report to broadcast live sports using Facebook Live
Media
Untangling the AdBlock Plus whitelist
Marketing
‘School of Guac’: Chipotle courts millennials with a Snapchat show
Sponsored
Agencies on the creative process: “I can’t believe we’re still doing it this way.”
Marketing
GoldieBlox uses influencers to sell toys to young girls
Media
Brands and publishers turn to actors and comedians to give chatbots personality
Media
Why Insider is betting on Instagram Stories instead of Snapchat
Media
How 3 publishers are staffing for Amazon Echo
Marketing
What brands can learn from McDonald’s YouTube fail
Media
The Washington Post launches its first interactive TV ad
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