Adobe’s Google Differentiator: Advertisers and Publishers Trust Us
Adobe has been labeled as a sleeping giant in ad tech. It recently acquired Auditude, a video ad management and monetization company, data manager Demdex and search and display manager Efficient Frontier, along with its earlier acquisition of analytics giant Omniture. Adobe’s spending spree has a sharp focus: building a formidable challenger to the major players in data, publishing and yield optimization. Brad Rencher, general manager of Adobe’s Omniture, is a technology industry veteran with roots in the investment banking world. Rencher, after holding various positions at Adobe, joined Omniture in 2008 and is at the center of Adobe’s charge into digital media campaign management and ad tech. According to Rencher, the company has big ambitions in marketing.
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.