Antoinette Siu

Antoinette Siu

Strategizing for the Future

Journey Further’s Will Anderson starts growth consultancy to work alongside agencies
Member Exclusive

Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming
The Business of AI

With AI, agencies advance CTV contextual targeting by seeking emotional connections
The Creator Economy

How the elections are shaping influencer marketing, from brand strategies to social media spending
The Business of AI

Boosted by sports interest and AI, Stagwell expands AR platform with first MLS partnership
Member Exclusive

Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing
Strategizing for the Future

How independent agencies grow their sports practices
Member Exclusive

Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV
The Creator Economy

As the presidential election approaches, where do influencers come in?
The Creator Economy

Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast
Marketing on Platforms

TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage
The Business of AI

Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends
Member Exclusive

Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts

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