Antoinette Siu

Antoinette Siu

Member Exclusive

Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing
Strategizing for the Future

How independent agencies grow their sports practices
Member Exclusive

Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV
The Creator Economy

As the presidential election approaches, where do influencers come in?
The Creator Economy

Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast
Marketing on Platforms

TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage
Generative AI

Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends
Member Exclusive

Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts
Generative AI

Why AR and VR are not going away, as AI advances personalization, measurement
Member Exclusive

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation
The Creator Economy

Publicis intends to acquire Influential as it expands influencer marketing offerings
Generative AI

Brandtech Group accelerates AI experimentation through a creator residency program
Future of Measurement

New entrants make media mix modeling faster and more accessible

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