Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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DTC brands are rethinking their ‘never-go-on-sale’ rule
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After record sales, DTC startups are focusing on retention
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What a Walmart-Microsoft bid for TikTok could mean for e-commerce
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By being too customer-obsessed, DTC startups are failing their retail employees
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A domino effect: How USPS delays may hurt e-commerce startups
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Disruption, served one thread at a time: The weird world of DTC thoughtleader Twitter (1/23)
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As headwinds emerge, DTC brands bet on early growth to carry them through the rest of the year
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Why it will be hard for BigCommerce to dethrone Shopify as the DTC platform of choice
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After a quiet three months, DTC brands resume launches
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The dream of the DTC exit is fading
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How DTC startups fall flat in marketing their values
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As cities reopen, the DTC store strategy is changing
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As calls for improving diversity increase, many VCs are silent

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