Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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In a crowded holiday advertising market, DTC brands are rethinking their digital strategies
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‘Flying blind’: How DTC CEOs are preparing for the holidays
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Fearing a holiday email onslaught, DTC startups turn to text messaging to promote sales
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‘It is all DTC now’: VCs are eager to strike deals again
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DTC brands are rethinking their ‘never-go-on-sale’ rule
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After record sales, DTC startups are focusing on retention
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What a Walmart-Microsoft bid for TikTok could mean for e-commerce
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By being too customer-obsessed, DTC startups are failing their retail employees
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A domino effect: How USPS delays may hurt e-commerce startups
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Disruption, served one thread at a time: The weird world of DTC thoughtleader Twitter (1/23)
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As headwinds emerge, DTC brands bet on early growth to carry them through the rest of the year
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Why it will be hard for BigCommerce to dethrone Shopify as the DTC platform of choice
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After a quiet three months, DTC brands resume launches

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