Anna Hensel

DTC brands are rethinking their ‘never-go-on-sale’ rule

After record sales, DTC startups are focusing on retention

What a Walmart-Microsoft bid for TikTok could mean for e-commerce

By being too customer-obsessed, DTC startups are failing their retail employees

A domino effect: How USPS delays may hurt e-commerce startups

Disruption, served one thread at a time: The weird world of DTC thoughtleader Twitter (1/23)

As headwinds emerge, DTC brands bet on early growth to carry them through the rest of the year

Why it will be hard for BigCommerce to dethrone Shopify as the DTC platform of choice

After a quiet three months, DTC brands resume launches

The dream of the DTC exit is fading

How DTC startups fall flat in marketing their values

As cities reopen, the DTC store strategy is changing

As calls for improving diversity increase, many VCs are silent