Anna Hensel

‘More than a moment’: SPACs give DTC startups a potential new exit strategy

Why some DTC brands’ Amazon strategies have changed

In a crowded holiday advertising market, DTC brands are rethinking their digital strategies

‘Flying blind’: How DTC CEOs are preparing for the holidays

Fearing a holiday email onslaught, DTC startups turn to text messaging to promote sales

‘It is all DTC now’: VCs are eager to strike deals again

DTC brands are rethinking their ‘never-go-on-sale’ rule

After record sales, DTC startups are focusing on retention

What a Walmart-Microsoft bid for TikTok could mean for e-commerce

By being too customer-obsessed, DTC startups are failing their retail employees

A domino effect: How USPS delays may hurt e-commerce startups

Disruption, served one thread at a time: The weird world of DTC thoughtleader Twitter (1/23)

As headwinds emerge, DTC brands bet on early growth to carry them through the rest of the year