Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

How GameSquare’s new chief innovation officer shows esports orgs’ changing approach to creator-executives
Gaming & Esports

Earnings wrap-up: The gaming industry buckles down for a year of uncertainty
Gaming & Esports

Why independent esports media is on the rise in 2023
Gaming & Esports

How the owners of that ‘Dumb Ways to Die’ jingle are benefitting from its TikTok virality
Gaming & Esports

How Overwolf scored $50M in ad sales by serving ads alongside premium games
Gaming & Esports

How the so-called Q5 bump could impact M&A activity in mobile gaming
Super Bowl

Campbell’s Chunky Super Bowl collab with Nickmercs shows why more brands are partnering with influencers over esports orgs
Gaming & Esports

How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems
Gaming & Esports

Cómo podría afectar la recesión al gasto metaverso de las marcas
Gaming & Esports

How the recession could impact brands’ metaverse spending
Gaming & Esports

How EA plans to compete with Fortnite and Roblox in the metaverse
Gaming & Esports

Why acquisitions could be the inevitable future for embattled in-game ad companies
Gaming & Esports

Governments around the world are changing their policies to support esports

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