Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Digiday has been fortunate to increase its audience fairly quickly this year. Like many publishers, we’ve found social media to be a key driver. In fact, social referrals over the past six months were over 35 percent of our overall traffic.
That’s why we’re bringing on Haniya Rae to lead our social media and audience development initiatives. Like many brands we cover everyday, we’re graduating from treating social as an afterthought to accepting it as an important part of the business. Haniya’s job is to craft our social strategy and to execute it, while also looking for partnerships that can develop our audience with brands, agencies, publishers and adjacent businesses. She’ll also write for Digiday and help with our site appearance.
Haniya comes to Digiday after working in a variety of media jobs, including positions at a social media agency and a photo startup. She’s also an artist and works as an assistant art director at Guernica. As for the future, she tells me she plans to someday own a Weimaraner dog named Bishop. You can follow Haniya on Twitter @haniyarae.
More in Announcement
Canva, Bloomberg Media Studios and Vidmob are among winners of the 2025 Digiday AI Awards
This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice. The work of the winners shows that AI is driving […]
The U.K. and EU marketer’s guide to the state of AI
In this report, we’ve gathered essential pieces of Digiday’s reporting in recent months that detail the state of AI and what U.K. and EU marketers need to know — and what is likely coming next in AI’s rapid evolution.
Vermillio, Time and Critical Mass are Digiday AI Awards finalists
Across the media, marketing and advertising industries, organizations continue to embrace innovative uses of artificial intelligence — setting new standards for creative and ethical use of AI. The finalists for the 2025 Digiday AI Awards are demonstrating tangible success through their AI efforts, from empowerment and accessibility to global reach and inclusivity. For instance, in […]