At the 2014 Digiday Brand Summit in Nashville, Tenn., top brand marketers will display how the Web’s impact on consumer behavior has made social content king. From April 27 to 29, DBS will cover why and how branded content has come into its own, and showcase the brands that are behind some of the best.
There are myriad reasons to attend DBS this year. We’ve narrowed it down to five to keep things simple.
Learn to think like a startup
We will kick off the Summit with a session revisiting last year’s theme — what brands can learn from startups. Dave Knox, the CMO of Razorfish, will sit with Percolate co-founder Noah Brier and a couple of brand marketers to explore which effective strategies have been borrowed from the startup community. James Cooper, head of creative for Betaworks, detailed five lessons he learned while working with five major startups. This was one of our favorites:
The case studies
Over two-and-a-half days, DBS attendees will be presented with case studies from the following top brands: Wellpoint, Cisco, General Mills, Hardee’s, Mondelez, AMEX, Betabrand, Hasbro, GE, Urban Outfitters and more. Katrina Craigwell, GE’s global manager of digital marketing, for example will share the story behind GE’s #6SecondScience Fair Vines, winner of “Best in Show” at Digiday’s 2014 Video Awards.
The brand workshop
After a morning of case studies, you will join your fellow DBS attendees to get beyond the headlines and turn insights into action. This session, hosted by Digiday’s editor-in-chief Brian Morrissey and industry leader Matt Spiegel, will be an interactive dialogue between attendees, speakers and hosts where the most important voices are yours. Brian and Matt will engage attendees by comparing brand strategies and discussing implementation at their own companies.
The brand hack
DBS attendees who choose to participate will be broken into teams and presented with a brand business challenge to solve. On the afternoon of April 28, teams comprising creatives, strategists, technologists and brand marketers will collaborate to determine how their collective skills and technologies can solve the challenge. Teams will present in front of a panel of judges, and the best ideas will win. Brands got some great ideas out of the hack last time and even went home with some cool toys:
The 50/50 speaker gender split
In the all-too-male world of digital media, we’ve got more women than men speaking in editorial sessions at DBS. The speaker lineup includes: J. Kate Scott, social media manager for Overstock.com, Ginny McCormick, senior director of global marketing for Hasbro, Moira Gregonis, senior marketing manager for Urban Outfitters, Eliza Esquivel, VP Global Brand Strategy for Mondelez, Katrina Craigwell, global manager of digital marketing for GE, Karen Snell, digital content lead for Cisco, Mona Hamouly, vp of social media for AMEX and Kelly Colbert, Staff Vice President, Advertising & Social Media for WellPoint.
Need more reasons to attend the Digiday Brand Summit? For starters, it’s in Nashville. If that’s not enough, be sure to check out the site here and read attendee tweets from last year’s Summit here. We hope to see you there.
Image via Shutterstock
Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year’s entrants and subsequent winners collaborated with other businesses, innovators, thought leaders and […]
McDonald’s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners
The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. Sustainability and other meaningful practices remain top priorities for consumers and companies, with many of this year’s entrants and subsequent winners striving to show their commitment […]
Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards
The 2022 Digiday Awards winners illustrated how companies are navigating innovative technologies and taking a stand for inclusivity. Many of this year’s entrants and subsequent winners are also partnering with charities on large-scale initiatives and experimenting with new tactics for Gen Z. Inclusivity was at the heart of why the judges, for example, recognized Havas […]
SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards
For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. The throughling: companies are increasingly using their platforms to communicate the importance of sustainability, wellbeing and equality. In one example, cosmetics company […]
Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners
The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. For example, Commerce Layer is among the judges’ picks, winning […]