Agencies R/GA London and Innocean headline the 2014 Digiday Awards finalists, combining for five total nominations.
The awards highlight the industry’s best campaigns, creative, and advertisers who drive the brightest ideas and lead innovation to push the industry to new levels.
Innocean USA was nominated for a total of three 2014 Digiday Awards: The Walking Dead Chop Shop App for Hyundai Motor America (Best Brand Platform and Best Branding Campaign – Consumer), as well as Hyundai Blind Test Drive (Best Direct Response Campaign).
Innocean’s The Walking Dead activation for Hyundai was recognized for its innovative use of a mobile application. Their Chop Shop App, which featured three Hyundai models and over 700 custom parts, gave viewers the opportunity to create their own zombie survival car stocked with weapons to withstand a zombie apocalypse. The campaign resonated with The Walking Dead fans and has shown a steady growth of engagement since its launch, totaling over 460,000 downloads.
R/GA London was recognized as a finalist in two categories: Beats Music in Best Brand Platform, as well their Google Outside campaign in Best Creative.
Critical Mass was the only other agency to nab multiple finalist nods, with work in the Best Creative and Best Publishing Platforms categories.
The full list of finalists is available on the 2014 Digiday Awards site. The winners for all categories will be announced at the Digiday Awards Gala at Highline Ballroom in New York City, November 5, 2014. We hope to see you there!
More in Announcement
Mastercard, Samsung and 7-Eleven are 2024 Greater Good Awards winners
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For […]
Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners
This year’s winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global […]
Ancestry, Cécred and United Airlines are among the 2024 Greater Good Awards finalists
The 2024 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, its impact, and ultimately those working toward the greater good. This year’s finalists exemplify the powerful themes driving change across industries. From empowering communities through education to fostering economic equity and opportunity, […]