How to create a winning Digiday Awards entry

Last year, Digiday’s Content Marketing Awards honored top finalists such as Complex Media, Dr. Pepper, Oracle, XO Group and others. Submissions are now being accepted for this year, so start your entry today.

Below, you’ll find our three-step guide on how to create a winning entry, including some advice from judges of awards past on their pet peeves about submissions that didn’t make the cut.

Step 1: Write a killer case study.
Develop a clear, interesting, and concise case study. Bring your idea to life; focus on the “why” over the “what.” A great case study tells a story, keeps you engaged, and explains the context of why it is relevant to your brand. Tie the strategy to the objectives in a clearly written manner. And above all, write with the evaluation criteria in mind.

“People need to familiarize themselves with the evaluation criteria and make sure that all the key areas are addressed in the write-up. The biggest miss was not including results, ideally business results,” said Tom Beeby, principal & executive creative director at Beeby Clark+Meyler. “A judge who is looking at hours and hours of entries is not wanting to read long winded write ups about each entry. Let’s be even more real and say that most judges are most likely skipping the write ups and just judging things on what they see. After all, a great piece of work should be self explanatory, no?”

Small details matter too. Make sure not to include too many links — and make sure they work. “If there are multiple things to review somehow put them all together in one link/place/highlight reel,” said Beeby. “Nobody is looking at 10 links for an entry if they didn’t ‘get’ or like the first two.”

Step 2: Demonstrate the results.
Dumping data isn’t showcasing your results. Tell the judges why your results are significant for your situation. Explain the relationship between the challenge, objective, and results achieved. Make sure to also explain the correlation between your social metrics of the campaign to the goals of the brand.

Judges want to be guided through the results and achievements. “For me it’s about results,” said Tim Dunn, director of strategy and mobile at Isobar. “We really want to see if it sold units, raised awareness, grew a fan base, drove conversation or whatever, and by how much.”

Step 3: Illustrate with a creative reel.
The creative reel should showcase the creative elements of the case you presented. It should show the final product of all the work you presented in the case study. You must provide a video showing your work, any entry without one will be disqualified.

“A good case study video is essential,” said Catherine Davis, president of Vizeum US.

There you have it. Follow these guidelines, submit your work to be considered for the Digiday Content Marketing Awards. Good luck!

https://digiday.com/?p=99820
Digiday Top Stories
  • Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards

    The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year’s entrants and subsequent winners collaborated with other businesses, innovators, thought leaders and […]

  • McDonald’s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners

    The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. Sustainability and other meaningful practices remain top priorities for consumers and companies, with many of this year’s entrants and subsequent winners striving to show their commitment […]

  • Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards

    The 2022 Digiday Awards winners illustrated how companies are navigating innovative technologies and taking a stand for inclusivity. Many of this year’s entrants and subsequent winners are also partnering with charities on large-scale initiatives and experimenting with new tactics for Gen Z. Inclusivity was at the heart of why the judges, for example, recognized Havas […]

  • Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards

    For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. The throughling: companies are increasingly using their platforms to communicate the importance of sustainability, wellbeing and equality.  In one example, cosmetics company […]

  • Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

    The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners.  For example, Commerce Layer is among the judges’ picks, winning […]