Awards Gala | May 2019 | NYC
The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. Over the years, the awards have honored leading work from brands, agencies, publishers and tech providers like Verizon, Refinery 29, Volvo and more.
Interested in entering this year? Sign up here to receive reminders about deadlines. To access everything you'll need to join the ranks of our past winners including our entry kit, expert tips for crafting a winning entry, and past coverage of this program, click here.
Early Deadline: January 11, 2019 - $445 per entry
Regular Deadline: February 1, 2019 - $545 per entry
Last Chance Deadline: February 22, 2019 - $695 per entry
All deadlines end at 11:59PM PST
Best Experiential Marketing Campaign
Awarding an experiential marketing campaign that has successfully increased engagement and brand loyalty via an indoor and/or outdoor experience.
Best New Product or Launch Campaign
Awarding a content marketing campaign that successfully generated buzz or increased awareness around a new product or publication.
Best Email Campaign
Awarding an original branded email campaign that has successfully met engagement goals and/or informed audiences in a unique way.
Best Branded Content Series
Awarding an ongoing branded content series (created by a brand, agency or publisher) that has successfully exceeded viewership goals and/or increased brand awareness.
Most Original Use of Facebook
Awarding a Facebook strategy that was successful in user targeting and/or promoting a brand, product or service.
Best Use of Instagram
Awarding an Instagram strategy that was successful in using new features (polling, Stories, etc.) to increase awareness and/or engagement for a brand, agency or publisher.
Best Use of Twitter
Awarding a Twitter strategy that was successful in using features like Twitter video, ‘featured’ tweets and more to increase awareness and/or engagement for a brand, agency or publisher.
Best Use of Snapchat
Awarding a Snapchat strategy that was successful in using unique features like branded lenses, Discover and Live to increase awareness and/or engagement for a brand, agency or publisher.
Best Use of Video
Awarding a video strategy that successfully delivered content, communicated messaging and increased engagement for a brand, agency or publisher.
Best Use of Real-Time Streaming Video
Awarding a video strategy that was successful in using Facebook Live, Periscope or other real-time streaming platforms to reach its existing audience and attract new viewers.
Best Use of Native Advertising/Sponsored Content
Awarding the use of native advertising or sponsored content that successfully engaged/informed audiences and/or promoted a brand, product or service.
Best User-Generated Content
Awarding the most effective and creative use of content generated by fans for increasing brand awareness.
Most Effective/Measurable Campaign
Awarding a campaign that has successfully made a proven impact on business objectives—including, but not limited to, brand equity, sales, or profits.
Best Interactive Content Piece or Series
Awarding an interactive content piece (survey, tool, infographic, etc.) or series that has successfully engaged audiences and/or increased awareness.
Most Innovative Use of Content
Awarding a content marketing format, unit or form of advertising across platforms that has successfully increased the awareness of a brand, product or service.
Product & Platform
Best Branded Podcast
Awarding a podcast that has successfully met engagement goals and/or increased brand awareness.
Best Branded Content Site - B2B
Awarding a B2B content destination—including, but not limited to, a blog, microsite or landing page—that has successfully promoted a brand, product or service.
Best Branded Content Site - B2C
Awarding a B2C content destination—including, but not limited to, a blog, microsite or landing page—that has successfully promoted a brand, product or service.
Best Brand Publication - Print and/or Digital
Awarding the print or digital magazine created by a brand that has successfully increased the awareness of their product or services.
Best Content Marketing Tech Platform
Awarding a technology platform that has been successful in using mobile, video, data, analytics, social or visual storytelling to increase brand awareness and/or engagement.
Best Agency/Client Collaboration
Honoring the agency-client collaboration that has successfully met goals using uniquely innovative and creative solutions.
Best Brand/Influencer Collaboration
Honoring the brand/influencer collaboration that successfully increased brand awareness and/or engagement across platforms.
Most Engaged Brand Community new
Honoring the brand with the community (official or unofficial) that has been inspired to tell brand stories and spread awareness on their behalf.
Best Multi-Channel Content Distribution Strategy new
Awarding the content distribution strategy (deployed across owned, earned or paid media) that has successfully increased brand awareness and/or engagement.
Best In-House Content/Brand Studio
Honoring the publisher or brand’s in-house studio whose editorial-esque content has successfully increased the awareness of a client’s brand, product or service.
Content Marketer of the Year
Honoring the content marketer that has best displayed excellence through the strength of their unique vision, marketing tactics and leadership at their company.
Best Content Marketing Agency
Honoring the standalone agency (not in-house at a media company) that has best displayed excellence through the noteworthy execution of content used to promote a client’s brand, product or service.
How to Enter
Choose category or categories you'd like to enter.
Enter platform details and answer a few short questions.
Upload a case study showcasing your campaign.
Submit your entry fee payment online.
The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation and clarity of each entry.
Each section of the entry will be scored based on the following criteria:
- Innovative thinking
- Consumer value
- Results related to KPIs
Entries should relate to business conducted from January 2018-January 2019. Interested in being a judge? Submit your nomination here.
The Judging Process
1. Judges score each question within the entry form based on the outlined criteria.
2. These are then combined to create an overall score for each entry.
3. All judges' scores are totaled and the highest scoring entries will determine the shortlist.
4. Judges meet to discuss the highest scoring entries and then agree on the category winner.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these. Judges are not allowed to judge any entries submitted on behalf of their company.
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