Update: Thank you to all our generous donors. Digiday has raised $5,000 for P.S. 15’s Hurricaine Recovery effort. All proceeds will go to the school.
It’s hard to get back to work in a warm (-ish) dry office while your neighbors go without electricity, heat and clean water. Digiday is doing its small part to aid in Hurricane Sandy relief by adopting a school in one of Brooklyn’s hardest-hit neighborhoods.
Beginning today, Digiday readers who wish to attend our upcoming Video Conference can get a free ticket by donating $100 to Public School 15 in Red Hook via our regular registration page.
You may be wondering why Digiday has chosen P.S. 15 in Red Hook, Brooklyn. After all, the Rockaways and Staten Island have received far more press. And the Red Cross is a go-to charity for this kind of thing. But several of our staff live in Brooklyn near Red Hook. We go to the supermarket there, our children have gone to school there and we know the people there.
P.S. 15 is a hub in a community where a lot of families have very little. There is a mix of gentrified blocks and bodegas, wine shops and community outreach centers. There are single-family homes and the Red Hook Houses, a vast, crowded public housing complex. We know that whatever our readers can contribute will go a long way at P.S. 15 and may have an impact on the community beyond the school’s recovery from the storm.
This weekend, crews pumped sea water from P.S. 15′s basement as families in the waterfront neighborhood struggled without electricity, heat or clean water. Unlike most Mondays, kids here may have been relieved to return to their bright, warm school. But workers who carted out out desks, books and other materials over the weekend could not repair the school in time. Instead, P.S. 15 students rode the bus to nearby P.S. 27, where they will attend class until their school reopens.
To speed the school’s recovery, Digiday is waiving its regular $595 ticket price in lieu of a $100 donation to P.S. 15. Click here and donate now and you’ll get a free pass to our Video Conference, Nov. 13, at the InterContinental Hotel in New York, as a thank you. All proceeds will benefit P.S. 15.
Photo credit: Associated Press
More in Announcement
Financial Times, Twitch and Politico are among the winners of this year’s Digiday Media Awards Europe
The winners of this year’s Digiday Media Awards Europe reflect a shift toward experiences that are participatory, connected and built across ecosystems rather than single channels. Digital campaigns increasingly crossed into the physical world, while data and technology enabled personalization at scale without losing cultural relevance or human tone. Interactivity replaced passive reach as the […]
Mountain Dew, Billups and Sky Sports are some of the winners of this year’s Digiday Marketing and Advertising Awards Europe
The winners of this year’s Digiday Marketing and Advertising Awards Europe demonstrate how data, technology and culture can converge to drive impact. Winning campaigns used real-time signals and advanced analytics to shape messaging and deliver measurable business outcomes, while technology enhanced experiences without replacing human connection. Brands earned relevance by embedding themselves in communities, cultural […]
Critical Mass, Rare Beauty and Olipop are among winners of this year’s WorkLife Awards
This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across industries, honorees prioritized cultures built on learning, creativity and employee well-being, while adopting new technologies to modernize how teams collaborate and grow. Flexible, remote and hybrid models supported more inclusive and balanced work environments, paired […]
