We’re happy to welcome Hilary Milnes as the newest member of the Digiday editorial team. Hilary’s joining us to cover the latest shifts in the world of marketing as it relates to retailers, including big-box stores, e-commerce players and retailing startups.
Hilary comes to us from BostInno, where she was a senior lifestyle writer for almost three years. She covered the lifestyle in Boston, focusing on fashion and retail, as well as a host of other subjects. She moved to New York only a few weeks ago and is currently looking for a counseling group for people who are adjusting to having tiny closets.
Retail is an important part of the landscape Digiday covers — it’s an industry grappling with a lot of shifts in the space, from the advent of Amazon to figuring out what channels and platforms to invest in to get the most bang for your buck. Figuring out technology is also a headache, as pure-play e-commerce companies and those with brick-and-mortar presences try to figure out where the sale is coming from.
We’re excited to have Hilary to help figure out our retail coverage presence. She can be reached on email here and on Twitter at @hilarymilnes.
More in Announcement
Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists
This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to […]
Kepler, Samsung Ads and Kraft Heinz are among the 2026 Digiday Media Buying and Planning Awards winners
This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value audiences, while adapting campaigns in real time to improve performance. Successful programs also embraced omnichannel planning, coordinating activity across platforms […]
Digitas, Five Below and January Digital are among the 2026 Future Leader Awards Winners
This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to solve practical challenges. Just as importantly, they are building trust through authenticity and audience-first thinking, while leading beyond their formal […]