Speaking at Digiday Retail Summit: Popeyes, Bow & Drape and Wayfair
From Jan. 25 – 27, 2016 in Laguna Beach, California, Digiday is hosting the Digiday Retail Summit, a forum for top brands and agencies to discuss best practices, challenges and successes in combining the physical and digital worlds and positively affect the bottom line.
Sessions will include an exploration of the importance and influence of product placement packaging on the customer mindset by Nielsen’s chief neuroscientist, Dr. Carl Marci. Other highlights of the agenda:
- Popeyes vp of guest experiences Chad Crawford on how the fast-food franchise is enhancing the customer experience worldwide.
- Razorfish’s vp of content and commerce, Jason Goldberg, on lessons learned from this holiday-shopping season.
- How Bow & Drape and Tracksmith are negotiating their physical presences after being born online.
- Wayfair’s Michael O’Hanlon explains how partnerships can furnish your brand’s style.
Learn more about the retail summit by clicking here.
More in Announcement
New York Times Advertising, MNTN and Dagne Dover are among 2024’s Future Leader Award winners
Digiday Media is pleased to announce the 2024 Future Leader Award winners. Representing brands, agencies, retailers and publishers, this year’s winners are not just focused on sustainability and social impact, but have also significantly contributed to their companies’ success. Their innovative and creative strategies have propelled their respective organizations forward, inspiring others in the industry. […]
PATRÓN Tequila, Vaseline and Burger King are shortlisted for the 2024 Future Leader Awards
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries. This year’s nominees, who were required to have 10 years of professional experience or less, have each demonstrated a solid commitment to innovation and delivering results in their respective industries. […]
Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners
This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive storytelling and tech like VR and AR, as well as harnessing collaborations for impactful […]