We Are Social wins Best in Show at the Digiday Video Awards Europe

Please note, for 2018 we have consolidated our European awards into two programs. The Video Awards Europe are no longer a separate program anymore, but instead the categories can be found as a part of the Digiday Media Awards Europe and the Marketing & Advertising Awards Europe.

Global agency We Are Social won Best in Show at the inaugural Digiday Video Awards Europe gala held at The Brewery in London’s this evening. The agency took home the award for Best Social Video campaign for Pogba X Stormzy for Adidas. Featuring Manchester United fan Stormzy and Paul Pogba, a current player for Manchester United, the video announced the most expensive football transfer in history. The campaign generated a considerable amount of buzz, ultimately garnering 30 million views and 3 million shares.

“It was great to win,” said John Crozier, account director at We Are Social. “We’ve all been expecting good things from that campaign because it was such a news event, so we knew it was going to be quite successful. It tapped into a cultural point that everyone could get behind.”

Iris Worldwide took home two awards as well: Best Brand Video for “Never Follow” for Adidas and Best Multiplatform Video Campaign for “Rethink Role Models” for Samsung. A series of short films featuring Australia’s Netball Golden Girls, “Rethink Role Models” reached 1.29 million people on social media within the first 24 hours of being launched.

View the full list of winners below.

Best Brand Video
Iris,  “Never Follow” for Adidas

Best Brand Video Series
Hotwolf, “Treat Your Face Right” for King of Shaves

Best Multi-Platform Video Campaign
Iris, “Rethink Role Models” for Samsung

Best Live Moment
Now Advertising, “#AlternativeWimbledon” for the Tennis Foundation

Best Brand Video Destination
Parallelozero,  Enel_Careers

Best Video Ad
VGTV, Telia Norge

Best Video Distribution Platform
TheOutplay

Best Video Tech Innovation
LoopMe,  PurchaseLoop

Best Advertiser in Video
Imagine by Immediate, “Seriously Good Mayonnaise” for Heinz

Best Video Publisher Partner For Brands
Condé Nast Britain

Best Video Advertising Agency Or Partner
Carat UK

Best Social Video Campaign
We Are Social,  “Pogba x Stormzy” for Adidas Football

Best In Show
We Are Social, “Pogba x Stormzy” for Adidas Football

Interested in learning more about future Digiday Video Awards Europe deadlines? Sign up today.

https://digiday.com/?p=230586

More in Awards

Amazon, Disney and NBC Sports are among this year’s Digiday Streaming and Video Awards finalists 

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. From AI-enhanced contextual targeting to personalized content powered by data, the work honored this year showcases how emerging technology and smart partnerships are redefining marketing success. Amazon joined […]

Critical Mass, Wondery, Publicis Imagine and Hulu are 2025 Digiday Media Buying and Planning Awards winners

This year’s Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel integration to drive impactful results. Brands and agencies are also increasingly leaning on strategic partnerships and influencer marketing to amplify brand messaging and foster brand loyalty.  Critical Mass showcased the value of personalized […]

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees prioritized technology-driven storytelling, strategic brand partnerships and immersive and interactive experiences.  Snapchat and LEGO stand out in the Best Emerging Technology Campaign category for the pair’s redefined digital play with […]