Awards Gala | November 1, 2018 | London
The Digiday Marketing and Advertising Awards Europe is a new program that recognizes the companies working to modernize European advertising, public relations and marketing. While our other awards programs recognize companies on a global scale, the Digiday Marketing and Advertising Awards Europe showcase work specific to the European market.
Our shortlist has officially been announced. You may view the finalists below or on the site here.
We look forward to recognizing the finalists and winners at our awards gala on November 1, 2018 at Canary Wharf's Wintergarden in London. Purchase your tickets below to join us as we celebrate you, the best the industry has to offer.
The evening will proceed as follows:
7:00 p.m. - Cocktail reception
8:00 p.m. - Seated dinner
8:15 p.m. - Digiday Marketing Awards Europe ceremony
10:00 p.m. - After party
Best Brand/Influencer Collaboration
Honoring the best collaboration between a brand and influencers to further the brand’s reach, increase awareness and drive results.
Best Experiential Marketing Campaign
Honoring the best experiential marketing campaign by a brand or agency to connect with the consumer and encourage brand loyalty through an indoor and/or outdoor experience.
Best Agency/Client Collaboration
Recognizing outstanding agency-client collaboration in the development of innovative, effective and creative solutions.
Best Use of Native Advertising
Awarding the most outstanding use of native advertising or sponsored content across multiple platforms that engaged, informed and promoted a brand, product or service to consumers.
Best Branded Content Series
Recognizing the most outstanding ongoing, long-term branded content series created by a brand, agency or publisher.
Best Product Launch
Awarding a digital campaign on at least one or more digital platforms with a purpose to launch a new brand, product or service among consumers or users.
Best Interactive Content Piece or Series
Honoring the best display of interactive content that allowed users to participate in the experience, whether it’s through a survey, tool, infographic or other.
Best Social Good Campaign
Awarding the best campaign to build awareness, drive donations or promote social good.
Best Use of Social
Awarding the best use of social media to engage fans, create loyalty, build an audience and tell brand stories across social platforms.
FinalistsRT - #1917LIVE: What if Twitter existed 100 years ago? Lime Pictures Limited - Hollyoaks Advent Calendar / Hollyoaks Choices Wilderness Agency - Wilderness & Warner Bros. Instagram Stories Takumi - Kellogg’s Special K #PoweringYou campaign PMG & Beats by Dre - 1 of 1 Movement - Fanta: Taking Over Halloween
Best Branding B2B Campaign
Awarding a business-to-business digital branding campaign on at least one or more digital platforms with a purpose to build and enhance a brand's image and identity among consumers or users.
Best Branding Consumer Campaign
Awarding a digital branding campaign on at least one or more digital platforms with a purpose to build and enhance a brand's image and identity among consumers or users.
Best Use of Real-Time Streaming Video
Presented to the brand, agency or publisher that has used streaming platforms, such as Facebook Live, Periscope, or other, to reach its existing audience and attract new viewers.
Best Direct Response Campaign
Awarding a digital direct response campaign on at least one or more digital platforms with a purpose to generate leads or directly sell a product or service.
Most Innovative Use of Content
Awarding the most creative content marketing format, unit, or use of various forms of advertising online or across multiple platforms to promote a brand, product, or service to consumers.
Most Effective/Measurable Campaign
Recognizing creative work that has produced measurable and proven impact on business objectives, including but not limited to, brand equity, sales and profit, where identifiable.
Best Use of Video
Best use of video by a brand, agency or publisher to distribute content, connect with an audience and communicate messaging.
Best Use of Mobile
Awarding the best mobile-based advertising campaign with a purpose to deliver a brand message.
Best Brand Platform
Awarding the best new or improved digital brand building platform or technology to deliver brand communications, content, or advertising through online, social, mobile, video or digital publishing technology.
Best Marketing Data Management Platform
Recognizing the platform that provides the best solutions for optimal marketing.
Best Social Advertising Platform
Recognizing the best social advertising platforms that automate advertisement placement for social networking sites.
Best Marketing Automation Platform
Recognizing the top technology platform that promotes effective marketing across multiple channels.
Best In-house Content/Brand Studio
Presented to the best in-house content studio that has consistently produced compelling content to promote a client’s brand, product or service.
Best Video Advertising Agency or Partner
The best advertising, media, and creative agency that develops and executes video content marketing and advertising campaigns in paid, owned and earned media.
Brand of the Year
Awarding the brand that is leading the competition with original thinking in its marketing and advertising, cultural relevance and continued customer satisfaction. This category will be decided by public vote. To cast your vote, follow this link.
Agency of the Year
Awarding the agency that best displays a creative approach to client briefs and excellence in client collaboration demonstrated by measurable results. This category will be decided by public vote. To cast your vote, follow this link.
How to Enter
Choose category or categories you'd like to enter.
Enter platform details and answer a few short questions.
Upload a case study showcasing your campaign.
Submit your entry fee payment online.
The judges will be looking for companies or campaigns that can clearly demonstrate transparent success over the past 12 months. Our judges are seeking companies or campaigns that have seized challenges and created opportunities.
Judges will require evidence to substantiate all entries and this could include details of financial performance, results in terms of KPI, creative evidence in terms of a sizzle reel, still images, or links to the final project. The judges will also consider the structure, presentation and clarity of each entry.
Entries should relate to business conducted from November 2016 – April 2018.
The Judging Process
Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form relating to Digiday's four criteria: innovation, creativity, consumer value, and results. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.
London, E14 5NX
Nestled among the iconic towers of Canary Wharf, the East Wintergarden is right in the heart of London’s most celebrated estate. Easily accessible, the venue sits adjacent to both the Jubilee Line underground station and the DLR station at Heron Quays.
For more information:
For Sponsorship Opportunities:
Interested in being a judge?
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