The Digiday Marketing and Advertising Awards Europe recognize the companies, campaigns and technology modernizing European marketing and advertising. While our other awards programs recognize companies on a global scale, the Digiday Marketing and Advertising Awards Europe showcase work specific to the European market.

On November 1, 2018 we honored all finalists and named winners in 32 categories at Canary Wharf’s East Wintergarden in London. You can check out the full list of winners below or on the site here.

Planning ahead for next year? Click here to sign up for reminders about deadlines and to access everything you'll need to join the ranks of our past winners including our entry kit, expert tips for crafting a winning entry, and past coverage of this program. We'll be unveiling next year's category lineup early in 2019, and those who subscribe to receive updates will be the first to hear the news.

Early Deadline: July 26, 2019 - £179 per entry
Regular Deadline: August 16, 2019 - £250 per entry
Last Chance Deadline: September 6, 2019 - £350 per entry
All deadlines end at 11:59PM GMT

2018 Winners

2018 Categories


  • Best Brand/Influencer Collaboration

    Honoring the best collaboration between a brand and influencers to further the brand’s reach, increase awareness and drive results.

  • Best Experiential Marketing Campaign

    Honoring the best experiential marketing campaign by a brand or agency to connect with the consumer and encourage brand loyalty through an indoor and/or outdoor experience.

  • Best Agency/Client Collaboration

    Recognizing outstanding agency-client collaboration in the development of innovative, effective and creative solutions.

  • Best Use of Native Advertising

    Awarding the most outstanding use of native advertising or sponsored content across multiple platforms that engaged, informed and promoted a brand, product or service to consumers.

  • Best Branded Content Series

    Recognizing the most outstanding ongoing, long-term branded content series created by a brand, agency or publisher.

  • Best Product Launch

    Awarding a digital campaign on at least one or more digital platforms with a purpose to launch a new brand, product or service among consumers or users.

  • Best Interactive Content Piece or Series

    Honoring the best display of interactive content that allowed users to participate in the experience, whether it’s through a survey, tool, infographic or other.

  • Best Social Good Campaign

    Awarding the best campaign to build awareness, drive donations or promote social good.

  • Best Use of Social

    Awarding the best use of social media to engage fans, create loyalty, build an audience and tell brand stories across social platforms.

  • Best Branding B2B Campaign

    Awarding a business-to-business digital branding campaign on at least one or more digital platforms with a purpose to build and enhance a brand's image and identity among consumers or users.

  • Best Branding Consumer Campaign

    Awarding a digital branding campaign on at least one or more digital platforms with a purpose to build and enhance a brand's image and identity among consumers or users.

  • Best Use of Real-Time Streaming Video

    Presented to the brand, agency or publisher that has used streaming platforms, such as Facebook Live, Periscope, or other, to reach its existing audience and attract new viewers.

  • Best Direct Response Campaign

    Awarding a digital direct response campaign on at least one or more digital platforms with a purpose to generate leads or directly sell a product or service.

  • Most Innovative Use of Content

    Awarding the most creative content marketing format, unit, or use of various forms of advertising online or across multiple platforms to promote a brand, product, or service to consumers.

  • Most Effective/Measurable Campaign

    Recognizing creative work that has produced measurable and proven impact on business objectives, including but not limited to, brand equity, sales and profit, where identifiable.

  • Best Use of Video

    Best use of video by a brand, agency or publisher to distribute content, connect with an audience and communicate messaging.

  • Best Use of Mobile

    Awarding the best mobile-based advertising campaign with a purpose to deliver a brand message.


  • Best Sales Automation Tools & Platform

    Recognizing the best sales automation tools that turn leads into customers and minimize the manual effort.

  • Best Marketing Analytics/Attribution Platform

    Honoring the leading analytics tools and platform that measures the entire marketing funnel.

  • Best Brand Platform

    Awarding the best new or improved digital brand building platform or technology to deliver brand communications, content, or advertising through online, social, mobile, video or digital publishing technology.

  • Best Marketing Data Management Platform

    Recognizing the platform that provides the best solutions for optimal marketing.

  • Best Influencer Marketing Platform

    Recognizing the best influencer marketing platform used to amplify content across appropriate platforms to amplify brand objectives.

  • Best Social Advertising Platform

    Recognizing the best social advertising platforms that automate advertisement placement for social networking sites.

  • Best Retail Technology

    Recognizing the technology most enhancing the shopping experience, online or offline.

  • Best Marketing Automation Platform

    Recognizing the top technology platform that promotes effective marketing across multiple channels.

  • Best Content Marketing Management Platform

    Recognizing the best software for content creation, customer data management, distribution or relationship management

  • Best Mobile Marketing Platform

    Recognizing the technology platform that provides the best cross-device solutions for optimal mobile marketing.

  • .


  • Best In-house Content/Brand Studio

    Presented to the best in-house content studio that has consistently produced compelling content to promote a client’s brand, product or service.

  • Content Marketing Team of the Year

    Presented to the in-house marketing team that has produced world-class campaigns and innovative marketing for the promotion of a brand, product or service.

  • Best Video Advertising Agency or Partner

    The best advertising, media, and creative agency that develops and executes video content marketing and advertising campaigns in paid, owned and earned media.

  • Brand of the Year

    Awarding the brand that is leading the competition with original thinking in its marketing and advertising, cultural relevance and continued customer satisfaction.

  • Agency of the Year

    Awarding the agency that best displays a creative approach to client briefs and excellence in client collaboration demonstrated by measurable results.

Past Judges

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