The Digiday Marketing and Advertising Awards Europe recognize the companies, campaigns and technology modernizing European marketing and advertising. While our other awards programs recognize companies on a global scale, the Digiday Marketing and Advertising Awards Europe showcase work specific to the European market.
On November 1, 2018 we honored all finalists and named winners in 32 categories at Canary Wharf’s East Wintergarden in London. You can check out the full list of winners below or on the site here.
Planning ahead for next year? Click here to sign up for reminders about deadlines and to access everything you'll need to join the ranks of our past winners including our entry kit, expert tips for crafting a winning entry, and past coverage of this program. We'll be unveiling next year's category lineup early in 2019, and those who subscribe to receive updates will be the first to hear the news.
Early Deadline: July 26, 2019 - £179 per entry
Regular Deadline: August 16, 2019 - £250 per entry
Last Chance Deadline: September 6, 2019 - £350 per entry
All deadlines end at 11:59PM GMT
CONTENT MARKETING CATEGORIES:
Best Brand/Influencer Collaboration
Honoring the best collaboration between a brand and influencers to further the brand’s reach, increase awareness and drive results.
Best Experiential Marketing Campaign
Honoring the best experiential marketing campaign by a brand or agency to connect with the consumer and encourage brand loyalty through an indoor and/or outdoor experience.
Best Agency/Client Collaboration
Recognizing outstanding agency-client collaboration in the development of innovative, effective and creative solutions.
Best Use of Native Advertising
Awarding the most outstanding use of native advertising or sponsored content across multiple platforms that engaged, informed and promoted a brand, product or service to consumers.
Best Branded Content Series
Recognizing the most outstanding ongoing, long-term branded content series created by a brand, agency or publisher.
Best Product Launch
Awarding a digital campaign on at least one or more digital platforms with a purpose to launch a new brand, product or service among consumers or users.
Best Interactive Content Piece or Series
Honoring the best display of interactive content that allowed users to participate in the experience, whether it’s through a survey, tool, infographic or other.
Best Social Good Campaign
Awarding the best campaign to build awareness, drive donations or promote social good.
Best Use of Social
Awarding the best use of social media to engage fans, create loyalty, build an audience and tell brand stories across social platforms.
Best Branding B2B Campaign
Awarding a business-to-business digital branding campaign on at least one or more digital platforms with a purpose to build and enhance a brand's image and identity among consumers or users.
Best Branding Consumer Campaign
Awarding a digital branding campaign on at least one or more digital platforms with a purpose to build and enhance a brand's image and identity among consumers or users.
Best Use of Real-Time Streaming Video
Presented to the brand, agency or publisher that has used streaming platforms, such as Facebook Live, Periscope, or other, to reach its existing audience and attract new viewers.
Best Direct Response Campaign
Awarding a digital direct response campaign on at least one or more digital platforms with a purpose to generate leads or directly sell a product or service.
Most Innovative Use of Content
Awarding the most creative content marketing format, unit, or use of various forms of advertising online or across multiple platforms to promote a brand, product, or service to consumers.
Most Effective/Measurable Campaign
Recognizing creative work that has produced measurable and proven impact on business objectives, including but not limited to, brand equity, sales and profit, where identifiable.
Best Use of Video
Best use of video by a brand, agency or publisher to distribute content, connect with an audience and communicate messaging.
Best Use of Mobile
Awarding the best mobile-based advertising campaign with a purpose to deliver a brand message.
Best Sales Automation Tools & Platform
Recognizing the best sales automation tools that turn leads into customers and minimize the manual effort.
Best Marketing Analytics/Attribution Platform
Honoring the leading analytics tools and platform that measures the entire marketing funnel.
Best Brand Platform
Awarding the best new or improved digital brand building platform or technology to deliver brand communications, content, or advertising through online, social, mobile, video or digital publishing technology.
Best Marketing Data Management Platform
Recognizing the platform that provides the best solutions for optimal marketing.
Best Influencer Marketing Platform
Recognizing the best influencer marketing platform used to amplify content across appropriate platforms to amplify brand objectives.
Best Social Advertising Platform
Recognizing the best social advertising platforms that automate advertisement placement for social networking sites.
Best Retail Technology
Recognizing the technology most enhancing the shopping experience, online or offline.
Best Marketing Automation Platform
Recognizing the top technology platform that promotes effective marketing across multiple channels.
Best Content Marketing Management Platform
Recognizing the best software for content creation, customer data management, distribution or relationship management
Best Mobile Marketing Platform
Recognizing the technology platform that provides the best cross-device solutions for optimal mobile marketing.
GRAND PRIX CATEGORIES:
Best In-house Content/Brand Studio
Presented to the best in-house content studio that has consistently produced compelling content to promote a client’s brand, product or service.
Content Marketing Team of the Year
Presented to the in-house marketing team that has produced world-class campaigns and innovative marketing for the promotion of a brand, product or service.
Best Video Advertising Agency or Partner
The best advertising, media, and creative agency that develops and executes video content marketing and advertising campaigns in paid, owned and earned media.
Brand of the Year
Awarding the brand that is leading the competition with original thinking in its marketing and advertising, cultural relevance and continued customer satisfaction.
Agency of the Year
Awarding the agency that best displays a creative approach to client briefs and excellence in client collaboration demonstrated by measurable results.
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