Industry heavyweights including Roku, Nielsen, Twitch, Adobe, AT&T and more are nominees for the Digiday Technology Awards. Now in their fifth year, the Digiday Technology Awards recognize the technology modernizing media and marketing.
This year, Vox Media, inMarket and Savings United lead the pack with three nominations each.
Digital media publisher Vox Media is nominated for Best Video Marketing And Advertising Platform and Best Display and Programmatic Advertising Platform for Concert, and Best Content Management System for Chorus. Previously Chorus and Concert were only internal to Vox, but in July 2018, Vox Media began licensing them to other premium digital publishers and studio partners.
Location-based marketing tech platform inMarket is in the running for Best Mobile Marketing Platform, Best Native Advertising Platform and Best Location-Based Platform. InMarket’s location-tracking SDK is integrated into 800 lifestyle and couponing apps, including Epicurious and List Ease, a shopping list app. The data gleaned from these types of apps allows advertisers to target customers based on their user activity.
Savings United, the Berlin-based voucher code company, is up for Best Marketing Automation Platform, Best E-Commerce for Content Platform and Best Sales Automation Tools and Platform. The agency connects advertisers to audiences through voucher codes embedded on publisher websites. It counts news outlets such as The New York Post, The Independent, and The Frankfurter Allgemeine Zeitung among its clients.
The winners will be announced at the Digiday Winter Awards gala, to be held in New York City in the fall. Finalists will be notified when tickets to the gala are available for purchase.
See the full list of finalists below.
Best Video Marketing and Advertising Platform
The Trade Desk – The Trade Desk Planner
Twitch – Twitch.tv
Concert by Vox Media
Vodafone Ireland and Spirable – N9 Devices Campaign
Best Content Marketing Platform
Brandmaker – Enterprise-level MRM solution
OpenText – Hightail
Best Influencer Marketing Platform
Best Mobile Marketing Platform
Havas Media Spain
Best Marketing Automation Platform
Savings United GmbH
Salesforce Marketing Cloud
Best Social Marketing Tools/Platform
The Unified Platform
Best Email Marketing Platform
Best Marketing Analytics/Attribution Platform
TUI UK & Nielsen
Adobe – Adobe Analytics
Best Native Advertising Platform
Nativo for Wise Publishing, Inc.
Best Display and Programmatic Advertising Platform
Concert by Vox Media
Best Personalization and A/B Testing Platform
Xaxis – Copilot
Sailthru – Email Manager
Best E-Commerce for Content Platform
Savings United GmbH
Zuora, Inc. – Zuora Central
Best Monetization Platform for Publishers
Best Affiliate Network
Best Sales Automation Tools and Platform
KBMax – Snap
Ellie Mae, Inc. – Velocify
Savings United GmbH
Best Digital Retail Technology
TechStyle Fashion Group
Best Location-Based Platform
Xevo – Xevo Market
Best Customer Data Platform
Arm Treasure Data
Best Data Management Platform
Best Content Management System
Chorus by Vox Media
Quintype – Bold
Best CRM Platform
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