McCann Worldgroup is a finalist for five Digiday Video Awards

Four divisions of McCann Worldgroup are finalists for a combined total of five Digiday Video Awards, which will recognize the most outstanding and inspired work in branded digital video, video marketing and video advertising.

McCann New York and McCann HumanCare are up for Best Video Ad and Best Multi-Platform Video Campaign for “Let’s End This” and “Let’s Skip This” for client Mucinex. MRM//McCann is up for Best Video Ad for “TV Doctors of America” for health service organization Cigna. Universal McCann is in the running for Best Video Ad Tech Innovation for its collaboration with interactive TV ad server Brightline and client Office Depot and Best Advertiser in Video, also for Cigna’s “TV Doctors of America” spots.

Other leading entries include Decoded Advertising’s “Dull Life” for Dollar Shave Club, and Fox Broadcasting for “Grease Live!” for Best Live Moment.

To view the entire list of finalists, please visit the Digiday Video Awards website. The winners will be announced at the Digiday Video Awards gala in January 2017 in New York City. Stay tuned for details.

https://digiday.com/?p=207165

More in Announcement

Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners

This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive storytelling and tech like VR and AR, as well as harnessing collaborations for impactful […]

Marvel Studios, eBay, HelloFresh and Peacock are Digiday Content Marketing Awards winners

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement. For instance, in the Best Event category, eBay won for its partnership with Vogue and rapper Ice […]

The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists

Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]