The initial round of prizes in this year’s Digiday Video Awards have been handed out, and Hulu, ESPN, Condé Nast Entertainment and Electronic Arts are among the winners.
Hulu has scored twin wins at the Digiday Video Awards, for Best Advertiser in Video as well as for Video Executive of the Year honors. The streaming giant’s live-sports awareness campaign, “Hulu Sellouts,” had athletes Saquon Barkley, Joel Embiid and members of U.S. Women’s National Team assume roles that were on brand for their personas on or off the field. The campaign’s rollout included national TV spots and out-of-home billboards.
In addition, Peter Naylor, Hulu’s head of advertising sales, has scored the Video Executive of the Year prize after the streaming service leveraged audience insights to deliver viewer-specific ad experiences. Under Naylor, Hulu has expanded offerings for brands, rolled out interactive ad units and increased the amount of time spent for ad-supported viewers.
ESPN has taken home the award for Best Facebook Watch Show for “College GameDay Behind the Scenes.” For this particular program, ESPN built on its already established game day preshow, with a behind-the-scenes view. (This year ESPN plans to air more than 500 live original shows this year on Facebook, Twitter and other platforms.)
The judges bestowed the Best Use of YouTube award on Condé Nast Entertainment’s Bon Appétit, which has leveraged its online community to stand out in a crowded food media arena. The company’s personality-led video strategy has created opportunities for advertisers to connect directly to each show’s specific audience, on shows like “Gourmet Makes,” “It’s Alive” and “Back to Back Chef.” All this contributed to Bon Appétit’s having on average almost 45 million users a month in 2019.
In addition, Electronic Arts was honored with the Best Live Moment award for its work with BEN on the Apex Legends launch. The duo harnessed the audiences of gaming influencers, who shared livestreams of their Apex Legends gameplay on Twitch, YouTube and Instagram.
A total of 15 winners in 15 categories have been preannounced, with the awards for eight categories to be decided in an upcoming round. The final group will be revealed at the Digiday Spring Awards Gala, which will take place in New York City. There the judges will announce the following eight additional awards: for the Best Brand Film, Single; Best Brand Film, Series; Best Video Ad; Best Social Video Campaign; Best Multi-Platform Video Campaign; Best Use of TikTok; Best Video Ad Tech Innovation and Digital Studio of the Year categories.
See the full list of preannounced winners below:
Best Live Moment
Electronic Arts and BEN: Apex Legends launch
Best Streaming/OTT Platform
Best Video Distribution Platform
Ellen Digital Network’s Ellentube
Best Connected TV Platform
Best Use of YouTube
Condé Nast Entertainment’s Bon Appétit
Best Snapchat Show
NBC News’ “Stay Tuned”
Best Use of Instagram Stories
Best Use IGTV
Freeform and ATTN: “The Trouble With”
Best Facebook Watch Show
ESPN: “College GameDay Behind the Scenes”
Best Snapchat Discover Publisher
Best Publisher Pivot to TV
Best Advertiser in Video
Hulu: “Hulu Sellouts”
Best Video Publisher Partner for Brands
Best Video Distribution and Programming Strategy
Video Executive of the Year
Peter Naylor, head of advertising sales at Hulu
Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards
For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. The throughling: companies are increasingly using their platforms to communicate the importance of sustainability, wellbeing and equality. In one example, cosmetics company […]
Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners
The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. For example, Commerce Layer is among the judges’ picks, winning […]
Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists
European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros. Discovery received a nomination for Best Use of […]
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists
Innovation and inclusivity emerged as significant themes in this year’s Digiday Awards shortlist. With a cookieless environment on the horizon, companies are experimenting with new ways to interact with their customers as well as serve communities often left behind. Teads received a nomination for Most Innovative Technology Platform. The company enables brands to connect directly […]
Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Shopify earned a nomination for Best E-Commerce Technology. Brands and creators […]