Razor delivery company Dollar Shave Club won Best in Show at the 2017 Digiday Video Awards. Its “Dull Life” video series, featuring mind-numbing boring scenarios — an office drone counting jelly beans, an octogenarian hitting the gym, slowly — was created by its agency Decoded Advertising.
Dollar Shave Club is no stranger to the power of a well-executed video ad. Four years ago in 2012, the startup burst onto the e-commerce scene with “Our Blades Are F**king Great,” a video featuring the company founder Michael Dubin that went viral, inspired countless imitators and currently has over 23 million YouTube views.
You have read the maximum number of free articles.
This content is available exclusively to Digiday+ members.
“We’ve never been prouder to do work that is so dull,” said Haley Ray, associate creative director at Decoded Advertising.
Best Video Ad Tech Innovation went to MODI Media and Innovid for an interactive video ad created for Volvo, “Luxury Within Reach.” Created especially with the connected TV ecosystem in mind, the ad takes viewers through the new Volvo XC90 and lets them sign up to receive more information via text message — with the hope of driving people into dealerships.
Check out the full list of winners below. To find out more about how to enter Digiday’s U.S. and European awards programs, click here.
Best Brand Video Destination/Channel
Arena Media with Billboard – “Back to the Block” for 1800 Tequila
Best Video Distribution Platform
Best Video Ad Tech Innovation
Innovid, MODI Media and Mindshare – “Luxury Within Reach” for Volvo
Best Video Publisher Partner for Brands
Best Video Advertising Agency or Partner
Best Social Video Campaign
Campfire at SapientNitro – Stand with Malala for the National Geographic documentary “He Named Me Malala”
Sign up to get the day’s top stories at 6am eastern.