Does your content measure up to these 4 brands?

Good content marketing takes full advantage of its medium or channel, and with the announcement that the deadline for submission to the Digiday Content Marketing Awards has been extended to Mar. 28, we thought we’d share a few examples of diverse, creative work that does just that.

Take a look at the pieces below. Then, if you’re feeling inspired, submit some of your own work to the awards.

Rapha’s video channels (Youtube and Vimeo)
By mastering a golden-hour aesthetic, Rapha communicates the serene loneliness of the long-distance cyclist through its video content in a way that draws the viewer in and would make any attempt at a hard sell particularly gauche. Oh the feels.

Rapha Gentlemen’s Race: Adelaide from RAPHA on Vimeo.

Jawbone’s infographics (Tumblr)
Points are always awarded for originality. Jawbone mixes whimsical design and interesting statistics gleaned from the habits of its UP wearable technology users to create UPXART, a series of infographics and more. It makes these available to share through Tumblr.


Budweiser’s Made in America Playlist (Spotify)
Launched to promote an event (Budweiser’s 2013 Made in America Festival), at least some of the powerhouse artists on this list, from Beyonce to Nine Inch Nails, are sure to appeal to everyone. While it can seem a bit too varied, Budweiser took on the branded playlist idea in a big way, and for that it’s worthy of recognition.

Screen Shot 2014-03-14 at 1.50.48 PM

Whole Foods on Pinterest
In diversifying its Pinterest galleries and encouraging user submissions, Whole Foods leverages all aspects of its target audience’s lifestyle. Along with the usual food porn and recipes, it touches on important topics like reusability, “green” gardening and a healthy, natural body image.


More in Awards

Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists

This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing.  With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with storytelling and humanization at the core, these […]

PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]

Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results.  In the new Best Use of AI category, home security leader […]