BuzzFeed’s Greg Coleman is Publishing Executive of the Year at the Digiday Publishing Awards

BuzzFeed president Greg Coleman has been named Publishing Executive of the Year at the Digiday Publishing Awards. A first-time winner, Greg is a veteran of AOL, The Huffington Post and most recently of ad tech firm Criteo. He joined BuzzFeed in August 2014 to help mature its ad business.

“It’s all about Jonah Peretti and his executive team. It’s a great brand. I’m proud to be a part of it,” said Mr. Coleman on his win.

BuzzFeed also won Best New Vertical/Brand for Tasty, its incredibly popular food and cooking vertical. According to Tubular Labs data for February 2017, Tasty content was viewed over 1 billion times across Instagram, Facebook and YouTube, with the bulk of the views coming from Facebook, a testament to the media brand’s bet on distributed platform strategy.

“I love those videos,” said host Tom Cowell. “You watch a delicious meal prepared by a genius chef, and then you order Seamless.”

My last Digiday Awards show (and honestly maybe our best yet) 😢

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View the full list of finalists below.

Best New Vertical/Brand
BuzzFeed – Tasty

Best Use of Snapchat
NowThisNews – “We The People” Snapchat Discover Channel

Best Use of Instagram
Insider

Best Use of Facebook Live
Refinery29

Best Use of a Podcast
Refinery29 – “Strong Opinions Loosely Held”

Best Use of a Messenger Bot
TODAY Show – TODAY Food Bot

Best Use of AR/VR
McClatchy Video Lab and Save Mart – “Big Red

Best Live Event
Refinery29 – 29Rooms

Best Use of Technology
Financial Times

Best Email Newsletter
Lenny Letter

Best Video Series
Bleacher Report – “Game of Zones”

Best Overall Design
The Outline

Best E-Commerce Strategy
Gizmodo Media

Best Mobile Innovation
NBC News – NBC News Push Alerts

Best Custom Advertising
NYMag.com – “Flashback” for HBO’s “Vinyl”

Best Branded Content Program
Turner Broadcasting and Late Night with Conan O’Brien – “Ride Along 2

Best Brand Partnership
Reuters and Canon Europe – “In Pursuit of the Perfect Shot

Best Content Studio
Atlantic Re:think

Most Effective Sales Team
Wall Street Journal Custom Studio

Publishing Executive of the Year
Greg Coleman, president, BuzzFeed

Best in Show
Turner Broadcasting and Late Night with Conan O’Brien – “Ride Along 2

Interested in learning more about Digiday’s awards programs? Sign up here for updates about deadlines.

https://digiday.com/?p=228539

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