At Digiday, our mission is to chronicle the biggest changes in media and marketing. Perhaps no emerging technology is going to be as momentous as artificial intelligence. For example, take Albert, an artificial intelligence platform AI company Adgorithms created that has, for the last year, done all the media planning and buying for Dole’s Asia arm. There’s Under Armour, which is using IBM’s Watson AI platform to give its wearable offering, called HealthBox, a personalization boost. And in retail, Cosabella has used AI to tailor email offers and change site layout depending on the user.
It may seem light-years in the future, but smart brands are already shifting to create practical, measurable consumer-facing applications of the technology. This is why we’re excited to announce the first-ever AI marketing summit tailored to marketers.
We’ll discuss how to use AI for customer service, content curation, internal data organization — and how to set up your organization to make all of this possible, with speakers who are from some of the world’s biggest brands and are already using AI to discover what is working, what’s not and what’s next.
And as always, let us know what you think.