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Offer extended: Lock in a year of Digiday+ for 35% less. Ends May 30.

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After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
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    2178 Results for ‘global creative’
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    AI and human emotion are the building blocks of effective creative advertising

    March 6, 2025
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    Amid tariff upheaval, marketers look to AI solutions to eke out creative gains

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    Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally

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  • Digiday @ SXSW

    As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection

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    As attention grows up, agency rebundling is one unintended result

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    The case for and against brands changing how they market to men after recent election results

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    Museum of Illusions takes OOH to a new dimension with 3D billboard

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    IPG launches identity resolution cloud application as the industry prepares for a cookieless world

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  • The 2025 Notebook

    As social fragmentation continues, marketers rewrite the social playbook

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  • Member Exclusive

    Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

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    Super Bowl

    Here are the cases for and against an $8 million Super Bowl ad 

    February 7, 2025
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