Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Don’t think that just because the holiday season has come and gone that consumers are done spending. Gift cards, returns and resolutions mean January is still primetime for buyers. As we ogle all the new toys from CES that we’ll no doubt be buying next holiday season, here are five tips to ensure your current post-holiday marketing game plan is on point.
More from Digiday
Alibaba targets $100B in AI and cloud revenue over 5 years as its vision for the agentic era comes into focus
During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations.
Joint signings highlight growing convergence between creator and Hollywood agencies
What a spate of joint signings between Reign Maker Group and Paradigm Talent Agency tells us about diversifying talent and owning media in the creator economy.
What happens when agency execs negotiate against AI agents
I created a game that has AI agents represent buyers and sellers in an ad deal. Then I asked Wpromote’s Skyler McGill and Butler/Till’s Ryan Lammela to test it out.