for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Don’t think that just because the holiday season has come and gone that consumers are done spending. Gift cards, returns and resolutions mean January is still primetime for buyers. As we ogle all the new toys from CES that we’ll no doubt be buying next holiday season, here are five tips to ensure your current post-holiday marketing game plan is on point.
More from Digiday
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.
Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns
After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.