This article is part of the Digiday Partner Program and is brought to you by Datapop.
Retailers today are armed with data, more data and big data, but mining out truly actionable insights remains a challenge. Infusing semantic technology into advertising programs is solving the dilemma by adding meaning to the millions of data points available, enabling answers to the why and not just the what of digital marketing performance.
Hear Jason Lehmbeck, chief executive officer of Datapop, discuss how semantic technology is fundamentally changing the way retailers analyze advertising data and how they are using it to create unique and engaging ads at Internet scale.
https://vimeo.com/71461928
Tech Talk: Semantic Advertising: Bringing Meaning to Big Data from Digiday on Vimeo.
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