This week’s confessions is from a senior client at a brand who used to work agency-side. This client, who works in digital, is most frustrated by C-suite execs who don’t get digital. Worse, some of those execs aren’t even willing to learn, even when it’s apparent that a 22-year-old intern might be able to teach them some new things. That creates a culture of “frauds,” this client said. The confessor also talked about agencies — they are vulnerable to client moods but often are able to stay shielded from actual business concerns because there is a detachment from the brand.
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