The latest crucial role at publishers: The programmatic analyst

Competition for what remains of digital ad spend after Google and Facebook have taken their fill, is fierce among newspapers. And there is a new hotly sought-after role on the rise within programmatic teams, which publishers believe will help open the nirvana to meaningful uplifts in programmatic ad yields. They’re just a headache to find, because they demand a totally new kind of skill set. Enter: the programmatic analyst.