Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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Media Briefing: How the media business did — and didn’t — change in 2021
December 23, 2021 • 9 min read -
‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger
December 15, 2021 • 4 min read -
TikTok taps BuzzFeed to produce the first sponsored weekly live shows on the platform
November 23, 2021 • 6 min read -
How 2021 taught Gallery Media to quickly adapt its TikTok playbook
November 23, 2021 • 4 min read -
Media Briefing: How publishers are adjusting their Pinterest approaches
November 4, 2021 • 14 min read -
Billboard looks to sponsored TikTok strategy to help it become a more consumer-facing brand
November 3, 2021 • 4 min read -
Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets
October 19, 2021 • 9 min read -
Media Briefing: How publishers with teen audiences are making their Instagram presences more inclusive
October 14, 2021 • 10 min read -
How Harvard Business Review is using a new social-first vertical to reach a younger audience
October 11, 2021 • 4 min read -
Inside Newsbreak’s search for stability in its nearly year-old creators program
October 4, 2021 • 8 min read