How Warby Parker collaborations drive the brand’s social impact

To coincide with the launch of a new limited-edition collection, Warby Parker is making a donation to The Girlgaze Project, a multimedia platform created to support women in creative roles.

In collaboration with fashion photographer Amanda de Cadenet, Warby Parker is releasing three new styles of glasses, each designed in part by de Cadenet, who also works as a writer and runs her own production company. In addition, she’s the founder of Girlgaze, which runs a charitable program that raises grant money for women in the arts.

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=219936

More in Marketing

WTF is the CMA — the Competition and Markets Authority

Why does the CMA’s opinion on Google’s Privacy Sandbox matter so much? Stick around to uncover why.

Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades

While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with. 

Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain

DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars.