When online retailer Modcloth opened its first brick-and-mortar store in Austin, Texas earlier this month, it decided to offer every available style in sizes XXS to 4X. For a fashion retailer, it was a rare move.
Thanks to testing products in pop-up shops for the past 18 month and constantly monitoring online consumer shopping trends, the vintage-inspired clothing label saw a demand among its female shoppers for styles in a broad range of shapes and sizes.
To read this story, please visit Glossy.co.
More in Marketing
Who owns the creative brief? Brands and creators are renegotiating the relationship
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.