Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
To revive its declining brand, Coach finally embraced that the definition of luxury was changing. So, it had to change with it.
At Coach’s Spring 2017 runway show during New York Fashion Week, models paraded in ecd Stuart Vevers’ third collection for Coach, which included leather, fringe, studs, silk skirts, scarves, handbags decorated with padlocks, and a short-sleeved sweatshirt with a portrait of Elvis on the front.
To read the rest of this article, please visit Glossy.
More in Marketing
Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities
Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Agencies find AI overuse is leading to brief bloat
Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.